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Customer Satisfaction
Ondráček, Leon ; Weiterová, Monika (referee) ; Schüller, David (advisor)
The master’s thesis focuses on customer satisfaction of the chosen company. Analysis of the internal and external environment of the company, SWOT analysis, questionnaire, cluster analysis and importance-satisfaction analysis are used to achieve this goal. The thesis is divided into three parts. The first part is concerned with presenting these and other theoretical basics. After it comes the analysis of the current situation and market research. Possible solutions based on the findings from the analytical part of the thesis, which should improve the overall customer satisfaction, are presented at the end of the thesis.
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Customer Satisfaction
Svobodová, Eliška ; Krupicová, Dana (referee) ; Schüller, David (advisor)
The bachelor thesis deals with the problem of customer satisfaction of authorized dealer and car repairer CARent a.s Brno. The thesis uses partial analyzes to determine the current state of the marketing environment and also conducts a marketing survey. Based on the results of the marketing survey, measures are proposed to increase the level of customer satisfaction so far.
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Customer Satisfaction and Proposals for its Improvement
Pešlová, Veronika ; Drexler, Tomáš (referee) ; Schüller, David (advisor)
The bachelor’s work deals with issues of customer satisfaction in restauraunt Gaudeo. The theoretical part of the bachelor’s work contains basic terms related to the topics. The second part of the work will be dealt with dissatisfaction based on the data from the questionnaire and on the analysis marketing enviroment. In conclusion will be mentioned improvement proposal for the total satisfaction.
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Proposal of Communication Mix of a Selected Company
Hojecká, Hana ; Souček, Ladislav (referee) ; Navrátilová, Ludmila (advisor)
Theoretical part of the bachelor thesis deals with basic and at the same time the most important information from available sources about marketing communication and communication mix. Thesis contains analysis of communication mix of company HELLA stínící technika, s. r. o., questionnaire in this area and suggestions for solving each part of communication mix, which will lead to improvement of communication mix of the company.
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Customer Satisfaction
Indrová, Tereza ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Customer Satisfaction Analysis at PROFIcomms Company s.r.o. and Recommendations for its Improvement
Dorociak, Petr ; Urban,, František (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.
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